Marketing Manager

About the Job
The company:
AposTherapy is a fast-­‐growing, innovative, and clinically-­‐proven medical program for various musculoskeletal disorders, with a focus on knee and lower back pain. Founded in 2004, AposTherapy is currently available in the UK, Israel and Singapore and to date more than 50,000 patients have benefitted for the treatment.   As part of its international expansion, the first US-­‐based AposTherapy center was launched in New York City in the Fall of 2013

The position: Marketing Manager
Seeking a hands-on marketing manager who is comfortable in end-to-end execution and thrives in a fast-paced environment.  Reporting to the Head of US Marketing, The marketing manager will implement programs and assist in the development of marketing collateral/ content to support all stages of the sales funnel, from lead generation to sales to patient retention.  A key responsibility will be to performed detailed campaign analyses and reporting.

Key Responsibilities

Marketing Materials Development & Program Implementation
Execute lead generation and advertising programs to deliver marketing qualified leads to team through coordinated email, direct mail and/or social media campaigns
Managing the production and effective distribution of marketing materials
Work effectively with Agency partners and suppliers to assure efficiency and high quality deliverables
Writing and proofreading copy
Organizing and attending events such as conferences, seminars, receptions, exhibitions and sales meetings
Development of Marketing Strategic and Tactical plans, manage initiatives to plan

Content management
Develop content strategy and implement this through a variety of media including web, digital, video, advertising, social, print, news stories, etc.
Manage and maintain content on marketing websites to ensure content remains relevant and up-to-date
Manage AposTherapy’s US presence in business-related social media channels

Campaign/Program Analysis

Weekly analysis and reporting on performance of cross-channel marketing programs
Run in-depth campaign analysis, and create report by segment for direct mail, email, print, TV and events (response, sales, ROI, product sell-through, profile of responders, channel of response, etc.)
Analyze purchasing patterns and path to develop more relevant communications by segment/ channel

Experience and education:

4-year BA/BS degree required

3-4 years of experience in Marketing/ Product management/ Market research
Solid understanding of creative levers (copy, images, Calls-to-action)
Experience/ Deep knowledge of digital (online, mobile, email), CRM, and multi-channel direct-response marketing and best practices
Established marketing analytics capabilities
Medical and Consumer Healthcare experience is an advantage, pharmaceutical or medical device a plus

Skills
Advanced proficiency in Microsoft Word, Excel and PowerPoint
Ability to build strong relationships and collaborate effectively with colleagues and partners
The ability to think logically and derive conclusions out of qualitative/ quantitative analysis
Ability to summarize and present complex findings in a clear, concise and timely manner
Strong conceptual / creative thinker with the ability to prioritize, multi-task and meet deadlines
Strong verbal presentation and writing communication skills (project & writing samples required)
The flexibility to effectively deal with unexpected assignments, short deadlines and changes to workload based on management priorities or customer needs.
Demonstrated ability to work in a team / collaborative environment
Operates with the highest level of personal and professional integrity.